Definition of a trade mark
A trade mark may consist of a word, design, logo, letters, a combination of any of these or even a shape or sound. The mark must be capable of distinguishing the goods or services of one business from those of other businesses.

Use of a trade mark
A trade mark can be used in a registered or unregistered form, but it is commercially advisable to register a trade mark. Registration gives the proprietor the best protection and chance of legal redress against a third party using the same or similar mark.

Making the application
Before applying for registration and, starting to use a trade mark, it is advisable to carry out a search of the trade marks register, this would ensure that there are no identical or similar registered marks, pending applications in respect of the same or similar goods/services, or dissimilar goods in the case where the registered trade mark has a reputation in the United Kingdom.

 Trademarks Continued